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Study: Angelina Jolie spoke out on BRCA testing: Did genetic testing increase?

Angelina Jolie published an editorial in the New York Times in 2013 about her choice to have a double mastectomy after finding out she was positive for a BRCA1 mutation. Researchers from a recent study claim that her celebrity endorsement of BRCA testing may have missed its target audience (previvors), due to the increase in BRCA testing following publication of the editorial but a decrease in the number of mastectomies performed. However, the study failed to take into account that many women without breast cancer do not pursue mastectomy in the months following genetic testing. (1/4/17)

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Contents

At a glance             Limitations
Findings                                 Resources                
In-depth  


STUDY AT A GLANCE

This study is about:

Whether rates of genetic testing and mastectomy were affected by Angelina Jolie’s 2013 New York Times editorial on her decision to have a preventative mastectomy because she carried a mutation.

Why is this study important?

Celebrity endorsements commonly appear on television, in magazines and on the Internet, ranging from skin care products to fad diets. But do these endorsements affect consumer behavior? Not much research is available on this topic. This study compares the time period immediately following Angelina Jolie’s editorial to the period before to see if her editorial resulted in any major changes.

Study findings: 

  1. In the 15 days before Ms. Jolie’s 2013 editorial was published, 0.71 BRCA tests were performed per 100,000 women, compared to 1.13 BRCA tests per 100,000 women in the 15 days after the editorial was published.
    • This increase represents about 4,500 additional BRCA tests at an estimated cost of $13.5 million dollars, assuming the average cost per test was just over $3,000.
  2. About 10% of women who had BRCA testing in the months before the editorial had mastectomies. In the 60 days after the editorial was published, about 7% of women who had BRCA testing also had mastectomies. 
  3. Overall mastectomy rates did not change in the months following Ms. Jolie’s editorial.

What does this mean for me?

The authors of this study wrote in their conclusion, “Celebrity announcements in the social media age can raise awareness and use of preventive care by a large and broad audience, although their ability to target subpopulations of interest may be limited.”

The authors concluded that increased BRCA testing and decreased overall mastectomy rates during this time meant that the additional women who were tested did not carry as many BRCA mutations because they did not get mastectomies. The researchers believe that instead of targeting people who were positive for a BRCA mutation, the editorial in fact targeted those who were not as likely to carry a BRCA mutation.

While the authors’ conclusions were based on one interpretation the data, it is not necessarily accurate. This study was flawed (details are discussed in the Limitations section (below). Most notably, the authors’ conclusion that Jolie’s editorial did not reach the target population (women with a family history of breast, ovarian, , or peritoneal cancer) was based on insurance data. However, to have BRCA testing ordered and covered through insurance in 2013, patients most likely had to have a family history of breast/ovarian cancer, ancestry, and/or a personal history of these cancers at a young age.

Patients who are concerned about a genetic cause of breast cancer should talk to a genetics professional, such as a genetic counselor or medical geneticist. These health care providers will assess the patient’s personal and family history of cancer and determine if genetic testing is right for them.

Posted 1/4/17

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References

Desai S and Jena AB. “Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial.British Medical Journal. Published online first on December 14, 2016.  

Jolie A. “My Medical Choice.” New York Times. Published online on May 13, 2013. 

Expert Guidelines

NCCN guidelines recommend genetic counseling and testing for people without cancer who have the following family history:

  • A relative who has tested positive for an in a gene that increases cancer risk.
  • One or more first- or second-degree relatives with breast cancer and any of the following:
    • diagnosed at age 45 or younger
    • two separate breast cancers, with the first diagnosis at age 50 or younger
    • male breast cancer
  • One or more first- or second-degree relatives with:
    • colorectal cancer before age 50
    • endometrial cancer before age 50
    • ovarian, fallopian tube or primary peritoneal cancer
    • rare or childhood cancers
  • One or more first-degree relatives with:
    • or high-grade cancer
    • pancreatic cancer
  • Two or more relatives on the same side of the family diagnosed with any combination of the following at any age:
    • breast cancer
    • pancreatic cancer
    • prostate cancer
    • melanoma
    • sarcoma
    • adrenal cancer
    • brain tumors
    • leukemia
    • endometrial cancer
    • thyroid cancer
    • kidney cancer
    • diffuse gastric cancer
    • colon cancer

Updated: 12/04/2021

Questions To Ask Your Doctor

  • Should I consider genetic testing?
  • What are the pros and cons of genetic testing?
  • What is my breast cancer risk?
  • Will insurance cover the cost of my genetic testing?
  • I have a family history of breast cancer, but my genetic testing came back negative. What does this mean?

Open Clinical Trials

The following clinical trials include genetic counseling and testing. 

Other genetic counseling or testing studies may be found here.

 

Updated: 02/29/2024

Peer Support

FORCE offers many peer support programs for people with inherited mutations. 

Updated: 08/06/2022

Find Experts

The following resources can help you locate a genetics expert near you or via telehealth.

Finding genetics experts

  • The National Society of Genetic Counselors website has a search tool for finding a genetic counselor by specialty and location or via telehealth. 
  • InformedDNA is a network of board-certified genetic counselors providing this service by telephone. They can also help you find a qualified expert in your area for face-to-face genetic counseling if that is your preference. 
  • Gene-Screen is a third-party genetic counseling group that can help educate, support and order testing for patients and their families. 
  • JScreen is a national program from Emory University that provides low-cost at-home genetic counseling and testing with financial assistance available.
  • Grey Genetics provides access to genetic counselors who offer genetic counseling by telephone. 
  • The Genetic Support Foundation offers genetic counseling with board-certified genetic counselors. 

Related experts

Genetics clinics

Other ways to find experts

Updated: 07/21/2023

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