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David brings 23 years of healthcare experience and a record of entrepreneurial leadership to his role as CEO of InformedDNA. Since joining the company in 2007, David has transformed InformedDNA from the premier national genetic counseling provider network to the first-mover in the rapidly growing field of genetic testing utilization management. Recognized for his ability to bridge the gaps between clinical expertise, business imperatives and consumer awareness, David is both a pioneer and driving force behind the revolution to educate and engage payers, patients and physicians about the appropriate use of genetic tests, other molecular diagnostics and the emerging therapies informed by these tests.

Guided by David’s leadership and unique understanding of the prospects and challenges for personalized medicine, InformedDNA is now the leading genetic benefits management organization, working with health plans, hospitals and health systems nationwide to ensure patients and providers have convenient and unprecedented access to quality genetics services and genetic testing decision support.

David’s passion has propelled InformedDNA to become the trusted partner for health plans seeking to leverage the newest diagnostics to provide valuable genetic information for patients and their clinicians. Notably, David helped design and launch a groundbreaking program with national health insurer Cigna to improve access to genetic counseling and genetic testing decision support for its members and network providers. This first-of-its-kind initiative garnered praises widely.; Dr. Otis Brawley, chief medical officer of the American Cancer Society, declared that Cigna’s program is “what everybody ought to do.”

Prior to joining InformedDNA, David founded The Nixon Group, a consumer and healthcare marketing communications firm serving clients ranging from the Centers for Disease Control & Prevention and the Food and Drug Administration to Noven Pharmaceuticals and state departments of health. The Nixon Group created novel marketing models that leveraged activism and peer-to-peer health communication such as the Florida state youth tobacco prevention campaign which served as a model for the renowned national truth® campaign.

David speaks regularly at healthcare and technology events. His speaking engagements have included presentations at the Blue Cross Blue Shield Association Demo Day, iiBIG’s Healthcare Investment and M&A Conference, 2014 Cancer Business Summit, Business of Personalized Medicine Summit, American Telemedicine Association annual meeting and the MedAssets Business & Technology Forum.

David is a lifelong advocate for public education and has served on and chaired community and state education non-profits. David’s other philanthropic pursuits focus on equality and social justice. He served on the boards of Victory Fund and the Gay & Lesbian Leadership Institute, which he chaired from 2005-2008.

David and his life partner Trevor live in St Petersburg, FL, where they enjoy trying to keep up with their two dogs, Jasper and Jake, and staying connected to their families that include 11 siblings spread across the US between the two of them.